PRIZES AND DRAWINGS: After the End Date of each Entry Period and subject to confirmation of eligibility, one (1) winner (individually “Winner” or collectively “Winners”) will be randomly selected from all eligible Entries received during the applicable Entry Period for a total of one (1) Winner per Entry Period and a total of four (4) Winners during the Promotion Period. Winners will be notified by phone, text-message, email, or direct message and all entrants hereby consent to such notification by entering into this Sweepstakes. Each Winner will be awarded the following prize (the “Prize”): two (2) tickets to a Buffalo Bills regular season home game during the 2026 season. The Approximate Retail Value (“ARV”) is $300.00. The total ARV of all Prizes is $1,200.00. The odds of winning a Prize will depend on the total number of eligible entries received during the corresponding Entry Period. All Prizes will be awarded unless Sponsor cannot obtain documentation from a potential Winner to prove eligibility in which case all Prizes may not be awarded. Winner is responsible for all costs and expenses incurred that are not specifically stated as being included as part of the Prize including, but not limited to, all taxes, surcharges, and all other costs and expenses not specifically stated as being included. Prize will be mailed to Winner at residence provided by Winner. No alcohol is being awarded as a Prize.

CONDITIONS: Winner and Guest must be 21 years of age or older at time of entry. Sponsor reserves the right to substitute the Prize with a prize of equal or greater value or with a company check in the amount of the ARV for the Prize. In the event there is any difference between the actual value of the Prize and the ARV, no refund for any difference will be provided. If the actual value of the prize is less than the stated ARV, Winner is not entitled to the value of the difference. The Prize will be awarded unless Sponsor does not receive required documents in a timely manner in which case the Prize may not be awarded. All expenses and costs associated with the acceptance or use of the Prize that are not expressly specified in these Official Rules as being part of the Prize are the sole responsibility of the Winner. By accepting the Prize, (i) Winners hereby accept any and all risks associated in using the Prize and (ii) Winners hereby indemnify Sponsor for any injuries, including death, obtained in connection with using the Prize. If Sponsor is unable to make contact with or receive personal confirmation from a Winner of being selected as a Winner within three (3) days from the first notification attempt, or if a Winner (i) fails to complete and return all requested documents by the date specified by the Sponsor, (ii) is found to be ineligible, or (iii) fails to comply with the Official Rules, the Prize will be forfeited and an alternate winner will be selected. The acceptance or use of the Prize constitutes permission for Sponsor to use Winner’s name and address (city and state) for promotional purposes on a worldwide basis, and in all forms of media, in perpetuity, without notice or further compensation. If Sponsor should request any additional information from Winner in connection with but not limited to proving Winner’s eligibility status, Winner with have one (1) day from the date of that request to provide the information and/or documentation requested. Should Winner fail to provide the requested information/documentation or book the trip within the specified timeframe, Prize will be forfeited, Winner will be disqualified and Sponsor reserves the right to select an alternate Winner. Acceptance of the Prize constitutes permission for Sponsor to use Winner’s name and address (city and state) for promotional purposes on a worldwide basis, and in all forms of media in perpetuity, without notice or further compensation. Winner, and Winner’s Guest, if any, will be required to sign and return an Affidavit of Eligibility and Liability/Publicity Release within three (3) days from the date of receipt. Sponsor will issue an IRS Form 1099 for prizes valued in excess of $600.00. All federal, state, and other taxes are the responsibility of each Winner. Sponsor does not provide tax advice. No substitutions are allowed and the Prize may not be transferred, conveyed or auctioned. All Prizes will be awarded unless Sponsor does not receive required documents in a timely manner in which case all Prizes may not be awarded. Winners agree to release, discharge, indemnify, and hold harmless the Sponsor, their respective parent companies and affiliates and their respective directors, officers, employees, and agents, from any claims due to any injuries, damages or losses to any person (including death) or property, resulting in whole or in part from acceptance or use of the Prize, or participation in the Sweepstakes. External links may be subject to additional terms and conditions. Sponsor is not liable for any material, terms, conditions, or any other losses or damages as a result of visiting the external site. No purchase is necessary. A purchase will not increase chances of winning. All information provided to enter this Sweepstakes is subject to Sponsor’s Privacy Policy which can be found at www.fifcousa.com/privacy-policy. Void wherever prohibited or restricted by law. Personal information provided to participate in the Sweepstakes is subject to Sponsor’s Privacy Policy found at www.fifcousa.com/privacy-policy.

ENTRANT WARRANTY AND RELEASE: Each entrant warrants that he/she is eligible to participate in this Sweepstakes and has the legal capacity to agree to the terms of these Official Rules. Winner agrees to release, indemnify, and hold harmless the Released Parties from any and all liability, injuries, losses, or damages to any person (including death) or property, arising from or in connection with the awarding, receipt, use, and/or misuse of a prize or participation in any prize-related activity, and for any claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trademark infringement, or any other intellectual property related cause of action.

LIMITATIONS ON LIABILITY: Sponsor and its agents and their respective officers, directors, and employees are not responsible for lost, late, delayed, inaccurate, incomplete, or misdirected entries, or for any electronic, network, or computer, or phone failures or malfunctions, lost or unavailable network connections, or failed, incomplete, garbled or delayed transmissions that may limit a user’s ability to participate in this Sweepstakes, or for any other hardware, software, or technical errors of any kind including any injury or damage to any person’s electronic equipment related to or resulting from participating in the Sweepstakes, or for other errors or difficulties of any kind whether human, mechanical, electronic, computer, phone, network, typographical, printing or otherwise, relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes, the processing of entries, or with respect to any Sweepstakes-related materials. All entries become the property of the Sponsor. Headings are provided for convenience only. Sponsor is not responsible or liable for any loss, damage, inconvenience, or loss of time arising out of any acts, omissions, or negligence, of any person, including, without limitation, air and ground transportation carriers, and any person providing any service or accommodation in conjunction with the Prize, or for delays or cancellations including, but not limited to those resulting from mechanical breakdown, closings, strikes, government action, inclement weather, sickness, injury, or Acts of God. Winner agrees to indemnify, and hold harmless the Sponsor and its parent companies and affiliates and their respective directors, officers, employees, and agents, from any claims due to any injuries, damages or losses incurred by the Winner, or caused by the Winner, (including death) resulting in whole or in part from attendance at any Prize-related event, use of the Prize, misuse of the Prize, or participation in the Sweepstakes. The Sweepstakes is subject to all applicable federal, state and local laws. Any person attempting to defraud or in any way tamper with the mechanics or logistics of this Sweepstakes will be declared ineligible and may be prosecuted. Sponsor is not responsible for lost or stolen Prizes once mailed. If, for any reason, the Sweepstakes is not capable of being conducted as planned because of tampering, intervention, fraud, technical failures, or any other reason (each an “Intervening Cause”), which affects the security, fairness, or proper execution of the Sweepstakes, Sponsor reserves the right to modify or cancel the Sweepstakes, or award the Prize through a random drawing from all eligible entries received which, in Sponsor’s opinion, were not affected by the Intervening Cause. Sponsor makes no warranty as to the merchantability or fitness for a particular purpose of the Prize awarded. Pictures used are for illustrative purposes only and actual Prize may differ. Sponsor does not provide tax advice. Entrants and Winners are encouraged to contact their own advisor regarding potential tax implications, if any, of this Sweepstakes. Information provided to participate in the Sweepstakes is subject to Sponsor’s Privacy Policy which can be found at www.fifcousa.com/privacy-policy. Void wherever prohibited or restricted by law.

DISPUTE RESOLUTION: Any disputes regarding this Sweepstakes shall be governed by New York State law and resolved in State or Federal court located in Monroe County, New York. Any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred but in no event attorneys’ fees. Entrant waives any claim for punitive, incidental and consequential damages. BY PARTICIPATING, EACH ENTRANT UNDERSTANDS AND AGREES THAT HE/SHE MAY BRING A CLAIM AGAINST THE RELEASED PARTIES ON AN INDIVIDUAL BASIS ONLY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE ACTION OR PROCEEDING.

WINNERS LIST: For a list of all Winners, send a written request to within forty-five (45) days of the End Date to:

The Labatt x Buffalo Bills Inaugural Season Sweepstakes,
445 Saint Paul Street,
Rochester, NY 14605.

SPONSOR: Labatt USA Operating Company, Buffalo, New York is the sole Sponsor of this Sweepstakes. This sweepstakes is in no way sponsored, endorsed, or administered by the Bills. Any Prize manufacturer and its dealers do not endorse Sponsor’s products and are not affiliated with this Sweepstakes. Any trademarks or trade names used are the property of their respective owners and are used for purposes of prize description only.