Text reads: Good at Beer. Image depicts a stadium with cans of Labatt Blue and a football in the foreground
Text reads: Win a Labatt Football prize pack. Winner recievces 2 football tickets courtesy of Labatt, 1 travel voucher, and signed memorabilia from Josh Allen!
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*No purchase necessary to enter or win a prize. A purchase will not increase chances of winning. Sweepstakes begins on 08/15/21 and ends on 11/01/21. Sweepstakes open to legal US residents of MA, NC, NJ, NY, PA and VA who are 21 years of age or older at time of entry. Visit www.labattusa.com/FootballBackers for Official Rules and how to enter. Void wherever prohibited or restricted by law. Additional terms/restrictions apply.Text-messaging and data rates may apply. Picture is for illustrative purposes and may vary from actual Prize awarded. Trademarks used are the property of their respective owners.

Beer. © 2021 Labatt USA, Buffalo NY. All Rights Reserved. *Labatt Reg. U.S. Trademark of Labatt Brewing Company Ltd.



ELIGIBILITY: The Labatt Buffalo Backers Sweepstakes ("Sweepstakes") begins at 12:00:01 on ("Start Date") and ends at 11:59:59 on ("End Date") ("Promotion Period"). Sweepstakes is open to legal US residents of Massachusetts, North Carolina, New Jersey, New York, Pennsylvania and Virginia who are 21 years of age or older at time of entry. This Sweepstakes is sponsored by Labatt USA Operating Co, LLC ("Sponsor"). Employees, officers, directors, and representatives of Sponsor, Sponsor's agents, Sponsor's advertising/promotion agencies, and alcoholic beverage licensees including their parent, subsidiary, and affiliated companies, and the immediate family members of the foregoing employees, officers, directors, and representatives residing in the same household (collectively, the "Released Parties") are not eligible to participate in this Sweepstakes.Individuals who have won a prize (or whose household has won a prize) from Sponsor within six (6) months prior to the start date of this Sweepstakes are not eligible to participate or win. "Household" members shall mean people who share the same residence at least three (3) months a year. By participating, entrants agree to these Official Rules and the decisions of the Sponsor.

HOW TO ENTER: There are two (2) ways to enter this Sweepstakes. Limit of one (1) entry per person regardless of method of entry. Entries submitted or completed by anyone other than the entrant are void. Sponsor will not verify to entrants the receipt of all entries. Entries made using an automated entry device of any kind will be automatically disqualified without notice. Eligible entries must be received by the close of the Promotion Period.

Via Scan Code/Text Messaging: To enter via scan code/text-messaging, (i) visit a participating Labatt retailer to obtain the scan code found on the Labatt Buffalo BackersSweepstakes display, (ii) during the Promotion Period, using your smart device, scan the code to receive a text message from Sponsor and provide any other information requested. Participants will be required to send a minimum of two (2) text messages to enter, and a minimum of two (2) text messages will be received by entrants. No purchase is necessary to obtain a promotional group keyword. By entering the Sweepstakes via QR code/text messaging, you authorize Sponsor to send text messages to your cell phone number confirming your eligibility and entry into the Sweepstakes and to notify you if you are a winner. There is no cost from the Sponsor for scanning a QR code/texting an entry but your cell phone carrier's text-messaging and data rates may apply. Other charges may also apply; check your cell phone plan for details. Text messaging is available on participating carriers only. Limit: one entry per person or per cell phone number. In the event multiple entries are received from the same person or cell phone number, only the first entry will be accepted. Entries will be deemed made by the authorized account holder for the mobile phone number used at the time of entry. The "authorized account holder of the mobile phone number" is defined as the natural person who is assigned to the mobile phone number used to enter the Sweepstakes by the mobile phone service access provider associated with the mobile phone number used to enter the Sweepstakes.

Via Web: To enter via the internet, visit www.labattusa.com/FootballBackers and provide your full name, date of birth, street address (PO Boxes are not acceptable), city, state, zip code, phone number, email address and the promotional keyword. Entries made using automated entry devices of any kind will be disqualified. Eligible entries must be received by the close of the Promotion Period.

PRIZES AND DRAWINGS: On or around 11/02/2021 and subject to confirmation of eligibility, one (1) winner ("Winner") will be randomly selected from all eligible entries p for a total of one (1) Winner. Winner will be notified by phone, text-message, or email and hereby consents to receiving such phone call, text-message, or email by entering this Sweepstakes. Winner will be awarded one (1) prize consisting of the following (collectively, the "Prize"): (i) (2) Tickets to a Buffalo Bills Football Game (ii) (1) Travel Voucher (awarded in the form of a check), (iii) (1) Item Signed by Josh Allen and/or Tre White. (All items are subject to change in Sponsor's sole discretion.) The Approximate Retail Value ("ARV") of the Prize is $1,600.00. The total ARV to be awarded is $1,600.00. The odds of winning a Prize will depend on the number of eligible entries received during the Promotion Period. All Prizes will be awarded unless Sponsor cannot obtain documentation from a potential Winner to prove age and residency, in which case all Prizes may not be awarded. Winner is responsible for all costs and expenses not specifically stated as being included herein including, but not limited to, insurance, all taxes, surcharges, fuel, registration fees, transfer of title, licenses, delivery of Prize, and all other costs and expenses incurred in claiming, registering, or using the Prize. Prize will be mailed to Winner. Winner assumes all responsibility for the legal and safe operation or handling of the Prize. No alcohol is being awarded as a Prize.

CONDITIONS: Winner must be 21 years of age or older at time of entry. There is a limit of one (1) Prize per person or household. Sponsor reserves the right to substitute the Prize with a prize of equal or greater value or with a company check in the amount of the ARV for the Prize. In the event there is any difference between the actual value of the Prize and the ARV, no refund for any difference will be provided. Winner will be required to provide proof of identity, age, and residency. If Sponsor is unable to receive personal confirmation from a Winner of being selected as a Winner within three (3) days from Sponsor's first notification attempt, or if a Winner (i) fails to complete and return all requested documents by the date specified by the Sponsor, (ii) is found to be ineligible, or (iii) fails to comply with the Official Rules, the Prize will be forfeited and an alternate winner will be selected. If a Prize confirmation letter is returned as undeliverable, the Prize will be forfeited and Sponsor will select an alternate winner. If Sponsor should request any additional information from Winner in connection with but not limited to proving Winner's eligibility status, Winner with have one (1) day from the date of that request to provide the information and/or documentation requested. Should Winner fail to provide the requested information/documentation, Prize will be forfeited, Winner will be disqualified and Sponsor reserves the right to select an alternate Winner. Acceptance of the Prize constitutes permission for Sponsor to use Winner'sname and address (city and state) for promotional purposes on aworldwide basis, and in all forms of media in perpetuity, without notice or further compensation. Sponsor will issue an IRS Form 1099 for prizes valued in excess of $600.00. Each Winner, and Winner's guests, if any, will be required to sign and return an Affidavit of Eligibility and Liability/Publicity Release within three (3) days from the date of receipt.All federal, state, and other taxes are the responsibility of each Winner. Prizes awarded may not be exactly as shown or described. No substitutions are allowed and the Prize may not be transferred, conveyed, or auctioned. A purchase will not increase chances of winning. Prize is subject to availability. By participating, entrants agree to waive any right to claim ambiguity in regard to the mechanics of the Sweepstakes or the interpretation of the Official Rules. Sponsor does not provide tax advice. Entrants are encouraged to contact their own advisor regarding potential tax implications, if any, of this Sweepstakes. Personal information provided to participate in the Sweepstakes is subject to Sponsor's Privacy Policy found at www.fifcousa.com/privacy-policy.

ENTRANT WARRANTY AND RELEASE: Each entrant warrants that he/she is eligible to participate in this Sweepstakes and has the legal capacity to agree to the terms of these Official Rules. By accepting a prize, each Winner agrees to release the Released Parties from any and all liability, losses, or damages arising from or in connection with the awarding, receipt, use, and/or misuse of a prize or participation in any prize-related activity. With regard to the Prize being awarded, Sponsor makes no express or implied warranty of merchantability or fitness for a particular purpose. Void wherever prohibited or restricted by law.

LIMITATIONS ON LIABILITY: Sponsor and its agents and their respective officers, directors, and employees are not responsible for lost, late, delayed, inaccurate, incomplete, or misdirected entries, or for any electronic, network, or computer, or phone failures or malfunctions, lost or unavailable network connections, or failed, incomplete, garbled or delayed transmissions that may limit a user's ability to participate in this Sweepstakes, or for any other hardware, software, or technical errors of any kind including any injury or damage to any person's electronic equipment related to or resulting from participating in the Sweepstakes, or for other errors or difficulties of any kind whether human, mechanical, electronic, computer, phone, network, typographical, printing or otherwise, relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes, the processing of entries, or with respect to any Sweepstakes-related materials. All entries become the property of the Sponsor. Headings are provided for convenience only. Sponsor is not responsible or liable for any loss, damage, inconvenience, or loss of time arising out of any acts, omissions, or negligence, of any person, including, without limitation, air and ground transportation carriers, and any person providing any service or accommodation in conjunction with the Prize, or for delays or cancellations including, but not limited to those resulting from mechanical breakdown, closings, strikes, government action, inclement weather, sickness, injury, or Acts of God. Winner agrees to indemnify, and hold harmless the Sponsor and its parent companies and affiliates and their respective directors, officers, employees, andagents, from any claims due to any injuries, damages or losses incurred by the Winner, or caused by the Winner, (including death) resulting in whole or in part from attendance at any Prize-related event, use of the Prize, misuse of the Prize, or participation in the Sweepstakes. The Sweepstakes is subject to all applicable federal, state and local laws. Any person attempting to defraud or in any way tamper with the mechanics or logistics of this Sweepstakes will be declared ineligible and may be prosecuted. Sponsor is not responsible for lost or stolen Prizes once mailed. If, for any reason, the Sweepstakes is not capable of being conducted as planned because of tampering, intervention, fraud, technical failures, or any other reason (each an "Intervening Cause"), which affects the security, fairness, or proper execution of the Sweepstakes, Sponsor reserves the right to modify or cancel the Sweepstakes, or award the Prize through a random drawing from all eligible entries received which, in Sponsor's opinion, were not affected by the Intervening Cause. Sponsor makes no warranty as to the merchantability or fitness for a particular purpose of the Prize awarded. Pictures used are for illustrative purposes only and actual Prize may differ. Sponsor does not provide tax advice. Entrants and Winners are encouraged to contact their own advisor regarding potential tax implications, if any, of this Sweepstakes. Information provided to participate in the Sweepstakes is subject to Sponsor's Privacy Policy which can be found at www.fifcousa.com/privacy-policy. Void wherever prohibited or restricted by law.

DISPUTE RESOLUTION: Any disputes regarding this Sweepstakes shall be governed by New York State law and resolved in State or Federal court located in Erie County, New York. Any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred but in no event attorneys' fees. Entrant waives any claim for punitive, incidental, and consequential damages. BY PARTICIPATING, EACH ENTRANT UNDERSTANDS AND AGREES THAT HE/SHE MAY BRING A CLAIM AGAINST THE RELEASED PARTIES ON AN INDIVIDUAL BASIS ONLY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE ACTION OR PROCEEDING.

WINNERS LIST: For a Winners list, mail a self-addressed stamped envelope postmarked within forty-five days of End Date to:

Labatt Buffalo Backers Sweepstakes Winners List,
79 Perry Street, Suite 200,
Buffalo, NY 14203

SPONSOR: Labatt USA Operating Company, Buffalo, New York is the sole Sponsor of this Sweepstakes. The prize manufacturer and its dealers do not endorse Sponsor's products and are not affiliated with this Sweepstakes.Any trademarks or trade names used are the property of their respective owners and are used for purposes of prize description only.